May 21 Discussion of Sustainable Competitive Advantage
May 23rd Industry Analysis Due
A. Industry attractiveness - Fill out the tool and type it up.
B. Target market attractiveness - Fill out the tool and type it up.
C. Market timeliness - Fill out the tool and type it up.
D. Industry/market feasibility Use evidence from the three tools to describe industry feasibility.
E. Suggestions for improving industry/market feasibility.
May 28th Work Period for Case 4 (Sub)
May 30 Case 4 Due
June 4 Product and Service Feasibilitiy Due
(Market Research Write-Up) Including information from the 3 Concept Tests, and 10 Purchase Intention Surveys.
June 6th
Organisational Feasibility Due
Situation Audit and Problem Statement Due
