The remaining assignments

1 Individual Chapter Case

 Deliverable 1: Written Case June 25th

Major Case Study

 Deliverable 1:Situation Analysis and Problem Statement June 6th
 Deliverable 2:Identification of Alternatives    June 13th
 Deliverable 3:Critical Issues and Analysis           June 20th
 Deliverable 4:Recommendations           June 27th
 Deliverable 5:Presentation of Recommendations July 2nd. Last day of class

Feasibility Study
1. Product/Service Feasibility Analysis           June 27th
2. Industry/Target Market Feasibility           June 27th
3. Organizational Feasibility Analysis          June 27th

The next three weeks

May 21 Discussion of Sustainable Competitive Advantage
May 23rd Industry Analysis Due

A. Industry attractiveness - Fill out the tool and type it up.
B. Target market attractiveness - Fill out the tool and type it up.
C. Market timeliness - Fill out the tool and type it up.

D. Industry/market feasibility Use evidence from the three tools to describe industry feasibility.

E. Suggestions for improving industry/market feasibility.



May 28th Work Period for Case 4 (Sub)
May 30  Case 4 Due

June 4 Product and Service Feasibilitiy Due

(Market Research Write-Up)  Including information from the 3 Concept Tests, and 10 Purchase Intention Surveys.


June 6th
Organisational Feasibility Due
Situation Audit and Problem Statement Due

Case Assignments

The following are the Case Assignments:

Chris - Case 5.1, 6.2, 10.1, 14.2
Heidi - Case 3.1, 7.2, 11.1, 14.1
Adam - Case 2.1, 5.2, 11.2, 9.2
Keyana - Case 3.2, 4.1, 6.1, 10.2

The first case presentations are Thursday night.

v  Deliverable 1: Written Case                                                              4%

• Summary of the situation
• Discussion Questions
• Application Questions

v  Deliverable 2: Case Presentation                                                     4%

• Summary of the situation - Not everything needs a slide.
• Discussion Questions
• Application Questions

Our E-Book on business analysis.



Branagan, Alison. Making Sense Of Business : A No-Nonsense Guide To Business Skills For Managers And Entrepreneurs. n.p.: Kogan Page, 2009. eBook Collection (EBSCOhost). Web. 4 Apr. 2013.

 This first week we will be reminded of the importance of networking. If you have some time I reccomend you read chapter five from Making Sense of Business, found here.